
Sonnet Insurance
Motion design / social Media campaigns / 2026
Project Overview
This project features a series of motion-led social media campaigns for Sonnet Insurance, with illustrative concepts and animation systems designed to capture attention across digital channels. The work includes playful illustrated environments, layered parallax, animated UI elements, and tactile motion, with creative adapted across Meta, Reddit, and select out-of-home placements. Static brand assets and concepts were translated into engaging motion experiences while maintaining a consistent visual language across multiple formats and variations.
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Consideration

Conversion
Sonnet's Relaunch in BC

Consideration

Conversion
Moving Season

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© 2026 DAWN WILL DESIGN. ALL RIGHTS RESERVED.


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© 2026 DAWN WILL DESIGN. ALL RIGHTS RESERVED.