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The Northwest Method

Visual Identity / Website design / Graphic Designer / 2021

Project Overview

The Northwest Culinary Academy of Vancouver (NWCAV) wanted a sub-identity and website for their online educational platform, the Northwest Method. The goal was to craft a distinct yet complementary visual identity that aligned with the NWCAV brand. Extensive research into the culinary education space and the geographic environment, along with inspiration drawn from the illustrations created by the head chef guided the direction.

The final look embraced rustic elegance, blending craftsmanship with modernity, while using a minimalist black-and-white palette and natural imagery to evoke the Pacific Northwest’s organic aesthetic. The website featured hand-drawn illustrations and textures, and the design captured the adventurous and professional spirit of the Northwest Method, balancing sophistication with a handcrafted, personal touch.

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GRAPHIC DESIGN + DESIGN DIRECTION