Deloitte + Servicenow

Visual Identity / Graphic Designer /2020

Project Overview

The Deloitte + ServiceNow Alliance branding project focused on developing a modern visual identity that aligned with Deloitte’s guidelines while standing apart from ServiceNow’s product-centric look. The goal was to emphasize the synergy between human and technological innovation, creating a distinct and future-focused aesthetic. Research into visual trends and client feedback guided the team toward a flat design approach that resonated with both brands, incorporating geometric forms and playful colors to highlight the collaboration’s tech-forward nature.

The design process explored multiple concepts, ultimately refining the visual direction to a layered collage aesthetic. This approach symbolized the balance between human and digital elements, using a clean, minimalist style and a modular layout to convey the partnership’s dynamic yet approachable identity. The final result was a visually engaging design that aligned with Deloitte’s brand architecture while representing the transformation and innovation of the Deloitte + ServiceNow Alliance.

DAWN WILL DESIGN

GRAPHIC DESIGN + DESIGN DIRECTION