Arteria AI

Visual Identity / UI Design / Design Direction / 2021

Project Overview

The Arteria AI branding initiative began with a strategic exploration of the company’s mission and core values following its launch as a standalone entity in 2020. To craft a visual identity that aligned with Arteria AI’s tech-first approach, we conducted in-depth market research, uncovering key insights into its unique position within the contract lifecycle management (CLM) landscape.

Focusing on attributes such as relentless innovation, brilliance, and customer-centric friendliness, we developed a concept that combined a minimalist layout with bold typography and a refined, tech-focused aesthetic. The final identity incorporated playful abstract graphic elements and a professional, polished look that reflected Arteria AI’s modern, tech-focused ethos while maintaining an approachable and dynamic tone.

DAWN WILL DESIGN

GRAPHIC DESIGN + DESIGN DIRECTION